Types of Keywords | Wise Pelican

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Google Ads for Real Estate Agents

Getting Started and Overview

Intro (0:33)
Assumptions (1:01)
Budget (1:12)
Forced Lead Capture Site Example (1:13)
The Process of Driving Traffic to Generate Buyer Leads (2:16)

Creating Your Google Analytics and Ads Accounts

Setting Up Accounts and Goals (5:51)

Overview of Google Ads

Campaigns And Ad Groups Overview (2:38)
Quality Scores (7:42)
Devices (1:10)
Tracking

Keywords

Types of Keywords (8:12)
Negative Keyword Lists
Reviewing Search Terms (8:15)

Create Your First Campaign

Creating Your First Campaign, Ad Group, and Ad (10:32)
Add More Keywords (3:37)
Add More Ads (9:37)

Analyze and Maintain

Devices (1:10)
Keywords
Ads (4:13)

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Types of Keywords

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